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Why is important to be top 3 on Google
When it comes to Google search 90% of it in the search engine market share is held by Google. Then going further down the top spot (#1) gets 36.4% of clicks compared to 2.2% for the 10th result. So with keeping this in mind the higher up you are the more clicks you would get in terms of percentage. Wouldn't it be nice if you were the top spot and and can get up to 36% of clicks. Think about all the traffic that would be coming through your website, and if you weren't doing th

Nico
1 min read


Push it forward
Ever wonder more ways you could squeeze more money out of your clients. Well heres a quick tip you most likely haven't implemented into your business model. I like to call it push it forward as the title says. The concept is very simple say you have a list of clients and an order to when you are going to attend to them. What you can do say a client wants higher priority you can push them to the front of the queue for an extra fee. Meaning you will have to push back the other

Nico
1 min read


Google or Meta Ads
When it comes to paid ads and choosing whether you want to use Google or Meta, I’m going to break down the pros and cons and reach a conclusion about which one to go for. First, you need to consider your target audience. Google Ads are more natural because they appear when someone is actively searching online or shopping, meaning the audience has higher intent to buy. Meta, on the other hand, is more interruptiv, you’re showing ads to people who weren’t necessarily looking fo

Nico
2 min read


Reel in the views
When it comes to creating the perfect hook to capture your audience remember the key factor What's In it for me . This is super important as it is one of the first things your audience looks out for in a post. How to you create the perfect hook. Well simply you need to say something in the first second that will capture there attention. Methods of doing this you could use music, bright colours, compelling words and pictures. These will all change depending on the target audie

Nico
1 min read


Stop Randomly doing things
Listen here, I know you might read this and think everything I do is intentional with no random factor and it is all calculated. Chaos no plan The reality is that most of the time you are going through life randomly doing whatever the heck you want. What if I told you that just randomly doing things with no structure and plan will get you no where. Hopefully no surprise there. Clarity with a plan You might start on one thing, stop for a toilet break and then you decide to tac

Nico
1 min read


What's In it for me
It can be fun or tedious creating ads to convert potential prospects into clients, as thats the aim, but it's easy to find yourself just making some wack ad that doesn't include this simply step "what's in it for me" Lets be honest here no one goes onto social media excited to see an ad, thats why you need to stand out in the first second otherwise your simply noise among everything else. So its important to tell them how your service or product will benefit them because at f

Nico
2 min read


The Secret to Acing a Business call
In a world where communication is becoming more and more important everyday do you have the skills to ace a business call?

Nico
6 min read
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